Its users average around 78 million monthly exports, indicating Lightricks’ sizable impact on the creator economy. And last year, Lightricks more directly responded to the growth in online video as a form of self-expression with a new selfie retouching tool called Facetune Video - essentially Facetune for the TikTok era.Īcross its suite of apps, the company now touts 29 million monthly active users, where over 5 million are paid subscribers. It also expanded its product lineup beyond the creator crowd to bring a suite of tools to online marketers and small businesses. Over the years, the company has rolled out the more powerful Facetune 2, along with other creativity and mobile photo apps that weren’t focused on selfies. This growth wasn’t without controversy, however, as some argued how image-editing apps like Facetune took airbrushing too far, contributing to body image issues that now, Facebook’s internal research indicates, could have a negative effect on teenagers’ mental health.īut Facetune was only the beginning for what’s since become a mobile editing empire for Lightricks, at a time when everyone is trying to look their best online and create compelling content. The app quickly gained traction as online influencers tweaked their Instagram photos to look more polished, perfected and blemish-free. Lastly never use FaceTune on your profile pictures or any other pictures that lots of people can see if they don’t like your looks they have everything wrong and you shouldn’t change for them.Based in Jerusalem, Lightricks has been best known for its photo-editing app Facetune, which puts Photoshop-like retouching tools into the hands of consumers. I would NEVER use this app to completely change your image because you should always be true to who you are. The only other thing I would say is don’t go overboard editing your photos you are amazing just the way you are and I would only use this app for minor fixes such as a few of your biggest blemishes or lighting problems. If you wear glasses I wouldn’t download because you completely get jipped! If you don’t wear glasses this is an amazing app to edit all of your photos. The glasses make it hard to add any other affects or make the eyes clearer! This is something that completely ruins my experience with this app because I am always wearing my glasses. This app is definitely not my favorite because of the way it handles pictures with glasses. Having trouble? Facetune offers informative graphic and video help screens for each feature.Compare your work with the original photo at every step of the way, with only one tap.Instantly share your edited photos with your friends & family through social media or e-mail.Customizable filters can be applied to the entire photo or to specific areas.Add artistic touches to make your photo your own.Rotate the photo or flip to its mirror image.Add unique textures and customizable frames.Improve lighting or add special effects.Focus the photo on you, by defocusing or blurring the background.Add intensity to your natural lip color.Add volume to your lashes and shape your brows.Apply any shade of blush and eye shadow.Totally transform your face into alien or other fun shapes.Enlarge or shrink a specific area of the image.Fill bald patches and remove stray hairs with Patch.Emphasize your eyes for a penetrating gaze.Remove temporary imperfections like pimples and blemishes.Now you can be sure that all your portraits show only the best version of you - whether you’ll be using them for your professional profile or simply sharing online with friends. But now, there’s Facetune! Facetune provides easy-to-use, powerful tools (previously reserved only for the pros) to perfect every photo or selfie, making each one look like it came straight out of a high-fashion magazine. That's why magazines use expensive and complicated tools like Photoshop to make people look their best. You get pretty much a Photoshop editing job in the palm of your hand.” - Allyson Kazmucha, iMoreĮvery photo could use a touch up. “I have been seriously impressed with the patch quality FaceTune does.Facetune Can Truly Be Called Magical." - Hillel Fuld, Huffington Post "One of the Most Powerful Mobile Apps I have Ever Encountered.Professional photographers and graphic designers constantly photoshop models to perfection, and now so can you! Without the expensive price tag or complicated tools, Facetune gives you the ability to retouch and add artistic flair to selfies and portraits with ease, from the convenience of your iPhone. #1 Photo and Video App in 127 countries!.Facetune is a fun and powerful portrait & selfie photo editor!."Facetune helps you look your Hollywood best, even in photos taken on mobile phones." - Roy Furchgott, The NY Times.Facetune 2 is now available on the App Store!
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